Archive for the ‘Home Staging Tips’ Category

Here’s 5 lessons from Channel Nine’s ‘The Block 2011’

Tuesday, July 12th, 2011

It almost pains me to admit it, but Channel Nine’s 2011 series of The Block has me hooked. I love my daily dose of renovating life for the four pairs toiling with hearts and hands in Melbourne’s inner suburbs.

This week saw the big reveal of bedroom 2 in each of the four properties. Along with judges Neale Whitaker and John McGrath, I felt that Josh and Jenna’s second bedroom was a real standout. It’s functional; it’s smart and fresh without being an assault on the senses. These elements combined would appear to make it the most saleable of the four rooms presented.

Here are five lessons to remember if you too plan to renovate to speculate and why the other three rooms fell short.

1. Don’t sacrifice bedrooms: Katrina and Aimie made it clear they wanted to target young professionals by sacrificing a bedroom for a home office despite bedrooms having a far higher dollar value than a home office. Judge, real estate agent John McGrath knew it and spoke openly of his concerns about how buyers would feel about it. Designated offices can work, but Katrina and Aimee’s is built in, so converting the space to the original use might open an expensive and inconvenient can of worms. This means Katrina and Aimee’s property will draw from a much shallower buyer’s pool than the other contestants with their properties.

2. If there’s a good chance the finish will come out looking dodgy – don’t do it, unless you have the time and money to fix it. This is where faux finishes can bring you down. Case in point; the stainless cupboard doors in K&A’s home office.

3. Make use of all the available space, dead space is..Well…dead. Tania and Rod did this well. They stayed with the bedroom function and added a study area and included plenty of floor to ceiling storage. Polly and Waz on the other hand stopped short and created a large dead zone above the build in wardrobe.  As good as it might be to have a TV in the study in K&A’s room, I just can’t see the space being used for that purpose as often as it should be despite a comfy chair.

4. If it’s permanent, keep it simple, if it’s not a fixed element, have a little fun. Tania and Rod’s shag carpet won’t appeal to many buyers. Yes it adds warmth, but it’s awfully impractical especially in living areas. For anyone keen on shag carpeting, go with something less permanent and get a rug.

5. Keep an eclectic style in check: Both judges were highly critical of K&A for this reason. I like a room to be memorable, and as a seller you need that. But there’s a fine line between eclectic and just plain old weird. It distracts buyers from the task at hand. If you plan on selling the space on the open property market, lightly sprinkle a few eclectic (but not permanent) touches to add some interest, don’t allow an eclectic look to define the space.  

Bathrooms and laundries are renovated next week…the workhorse spaces in any home. Let’s see what comes.

Selling property? Here’s how to keep up with new builds.

Wednesday, July 7th, 2010

 

Unless you’ve been living under a rock you would be well aware that today’s property market is ultra competitive.

Thanks in no small part to there being fewer buyers for more real estate stock. Many sellers have to compete not just with nearby established homes and units, but they’re also up against it in an area full of new home estates (aka ‘new builds’).

Whilst the idea of buying a new build isn’t for everybody, they have an appeal, and very often a price tag that a great many house hunters find hard to overlook.

But what if you now want to sell your (still relatively new), new build? Ahh, never fear. There is hope.

As a professional home stager/property stylist and property investor with a few new builds of my own under my belt, I can tell you that with a bit of forward planning, elbow grease, and a few inexpensive fixes, you can still give the new build competition a run for their money, and attract your fair share of buyers.

Here are my top 10 tips to help you do just that.

1. Clean. Nobody truly fancies the idea of a used bathroom. Think along the lines of ‘hotel’ room clean and you won’t go wrong.

2. Declutter. Why do you think display homes seem so big and spacious? Because they aren’t full of your stuff, that’s why! Do yourself a favour and start packing up now. After all – you’re moving!

3. Keep your home maintenance up to date. Things like damaged or stained flooring, dodgy door hinges, peeling paint, stained concrete, unkempt lawns and gardens will send house hunters running towards new builds quicker than you can say “care to make an offer?” Show buyers that your place is pristine and cared for.new build

4. KERB appeal is KING.  Ever seen a display home with anything less than outstanding kerb appeal? No, neither have I. Get on it. Clean, tidy, with a little colour is the way to go. It’s now time to lose any garden gnomes, naked statues, or vintage farm equipment.

5. Keep your wall colours understated and neutral. You may have painted to put your own stamp on your home (who doesn’t?), but all to often this won’t help you sell. The deliberate use of inoffensive, subtle wall colour is just one reason a display home has such huge buyer appeal, from retirees to first home buyers.

6. Stick with more modern furnishings that are in good condition. You will not see scruffy, 15 year old sofas, or anything else for that matter in display homes. If it’s looking a bit tired or even outdated, it’s time to renew, replace or maybe even borrow if you need to freshen your decor.

7. Add some new ‘bling’. By this I mean look at your home’s tap ware, door handles, light switches and light fittings. Check out a display villages near you to see what the latest trends are. Then head down to a local hardware store and get an inexpensive version for those key rooms in your house. This will help buyers feel as though they’re getting a little bit more bang for their buck than they would with a brand new home or unit.

outdoor area8. Give buyers a reason to go outside. This is where a more established home like yours has a serious advantage. Most new builds have very little by way of landscaping. So, if you can add something that they haven’t got, you’re gonna jump way up the ‘for sale’ property ladder. Consider adding a very simple paved area for an outdoor table and chairs with an umbrella (borrow the furniture if you need to)  for shade and a few potted plants to soften the hard edges.  But I warn you – don’t go overboard. Quite frankly, this is not the time to put in that swimming pool. Keep it low cost and keep it simple.

9. Play up your location. Does your place have a nice view or are you on a quiet street? What school zone do you fall into, can you walk there, and are you near a park or a local store? Have you got a better view or aspect than other homes in your area. Look around you. Why did you buy there to begin with, what will you miss about when you’re gone?

10. Don’t discount inclusions or terms. The big developers offer bonuses pretty regularly and you can too. They don’t have to be big. I got $5000 more for my house because the husband fell in love with the TV and the wife wanted the mirror in the hallway. On a larger scale I once had a buyer ask our selling agent if we’d be willing to negotiate our boat as part of the deal. You can aslo be open on terms of sale. For instance, some buyers need a longer settlement than the standard 42 days and are prepared to pay more for that peace of mind. If that works in with your own needs, it may be worth considering.

So you see when you stop and think about it, you can keep up with the new builds popping up all over the place. There’s no denying it takes a little effort and perhaps it means investing a little up front. Still, it can pay off handsomely.

Selling a house with a pool – 10 easy ways to make it one of your home’s best assets

Monday, July 5th, 2010

 

So, you’ve got a property to sell and it’s got a swimming pool. Pools can be a tricky sell. Not impossible, but it’s unlikely that the pool will be what motivates prospective buyers to buy, especially if you’re selling in the cooler months of the year.

Still though, all hope is not lost. As a professional home stager (often call a property stylist in Aussie real estate circles), it’s my job to make the backyard swimming pool really count at ‘for sale’ time.

Here are 10 of the fastest and simplest ways I know that will make your swimming pool one of your property’s best assets.

1. Think of it as another room in your house. And like any room in the for sale property, it should be sparkling clean and user friendly, with just a dash of style

2. Add shade. Given the location of most backyard pools – in full sun, shade is essential. It makes the area look and feel comfortable and helps potential buyers to imagine themselves spending many hours poolside. There’s no need to spend a bundle, just add an outdoor umbrella or shade sail for instant shade.

3. Create a dining area. Does luxury get any better? What could be better than a meal and a cool drink on a warm summer’s day, surrounded by family and friends?

4. Make it safe. This is a no brainer. Make sure that pool fencing and gates are all in good condition and in perfect working order.

5. Add some greenery. Add a little greenery and colour in either pots or in ground plantings to help to soften some of the hardness of the pool edges. Choose plants that are strong enough to cope with the harshness of the hot poolside environment.

6. Add soft seating for just lounging around. This is about making the area feel like another room in the house, so make it easy to relax in. Face sun lounges towards the house, unless the pool is draped in an otherwise fantastic view.

7. Add storage. Anyone who’s got a pool will tell you, that you tend to accumulate a lot of stuff. A place to put it is an essential ingredient to promoting the positive aspects of having a house with a pool. Pack away the pool toys, cleaning equipment and anything else not in use. You can have a basket poolside for a few beach towels.

8. Uncover it and turn on the power. These days lots of pools have covers on them to prevent water loss and debris from getting in. That said, if your pool is covered, take the cover off, then switch on your filter or water feature. We humans are attracted to moving water.

9. Add a pool house or cabana. I realise this may be a big ask, but hear me out. Providing a pool house would be one heck of a way to stand out from the competition and will instantly turn the swimming pool into an all seasons living zone. You can even find ready built pool houses (or something that could be used as one) in kit form at your local hardware or online.

10. Sell when it’s warmer. Look, don’t get me wrong, the best time to sell is when it feels right for you. But if you at all can, there’s no easier time to sell the benefits of having a swimming pool to potential buyers than on a warm summer day. But even if a summer sale isn’t right for you, any of the above hints will put you well ahead of the competition.

Have you got any pool tips you’d like to share?

1 Month to sell your house – Choose your weapons

Monday, July 5th, 2010

How would you do it? Would you do it any differently?

I recently stumbled upon a blog post by ProBlogger’s Darren Prowse. His blog post ponders the question ‘If you had only 1 month left to blog…’

It got me to thinking ‘If I had just 1 month to sell my house what would I do?’
For me the answer is simple – not a single thing.

As a real estate investor myself, whenever I’ve decided to sell and move on I’ve always approached the selling process with a ‘go hard or go home’ kind of attitude. Doing it any other way had never occurred to me.

I’ve got a friend who’s home is fast approaching its 5th month on the market with the 2nd selling agent. I can see the strain of it on her face now. As much as I sympathise with her situation, there’s no way that’s gonna happen to me. I cannot bear the thought of living with the inconvenience of selling for longer than is absolutely necessary.

My agent and I have always had a strategy. It’s called competitive pricing, excellent presentation and great marketing. Simple – yes, effective – absolutely.

So, it’s up to you. You’ve got just 30 days to sell your property and with that sale will come world peace. What’s your strategy?

How do you see yourself marketing it?

What about pricing?

Presentation – would you still take the ‘sell it as is’ approach?

Naturally it begs the question – why not do it this way all the time?

Selling a Home With a Pool? What You Need to Know

Monday, April 12th, 2010

Swimming pools can be a real joy. If you’ve got a young family they offer hours and hours of fun. The downside is that come ‘for sale’ time, too many home owners mistakenly believe that their swimming pool is a darn good reason to set a higher asking price or will lure potential buyers in like moths to a flame.

No doubt about it, selling a home with a swimming pool can be a tricky job. The truth is swimming pools aren’t for everyone. Some home buyers love’em, but plenty hate ‘em.swimming pool

So, if your ‘for sale’ property has a swimming pool, here’s the 5 most common  selling myths  - busted.

1. A pool will always add value. I’m afraid that, as a rule, they don’t.  When putting in a pool, you should be aiming to spend around 10%- 15% of your home’s value. But that doesn’t mean that your home will be worth 10%-15% more at the end of it. The best reason to put a pool in is because you want one, and intend to stay around to use it, not because you want to add value to your property. There’s an old rule of thumb for home buyers wanting a pool for the kids – buy a house with a pool. The reason? Well, first of all the hard work is done, but mostly it’s because the pool is almost considered a free gift.

2. A pool will make my property more saleable. Yes and no. If you were to take a satellite shot of your neighbourhood that showed a lot of little blue dots all over the place, then yes, a pool may be a more saleable asset. But the one thing you can’t get away from when it comes to pools is the maintenance. Maintenance means time and money, and there are plenty of people looking to buy a new home with not a lot of either to spare. Word of warning; Sacrificing valuable yard space in an already small backyard, is a definite negative. The same goes for fully enlcosed patio rooms.

3. Upkeep isn’t important if I’m selling during the cooler months. No matter what time of year you’re selling, if you have a swimming pool you MUST keep it looking sparkling clean all year round. Rain, hail or shine. Ignoring pool maintenance at any time when you’re selling will just let you and your property down.

4. Buyer’s love a spa. Spas are the #1 home improvement that home buyers DO NOT CARE FOR. The truth is, you’d be better off putting a (portable) spa into storage, and giving your home back the space to be used in more practical ways. A simple sitting area is much more valuable.

5. Pools just sell themselves. There are few things in the world that simply sell a themselves. For your home’s swimming pool to be a genuine asset you’ll need to treat it like any other room in your house. Keep it clean and well maintained at all times, then add some style to give a real sense of ‘lifestyle’, not ‘work’. That will rev up that all important buyer appeal at your place – inside and out.

Trade Sercrets For A More Saleable Family Sized Home…In Just 1 Week.

Wednesday, February 10th, 2010

Are you thinking about putting your family sized home on the market? Maybe, you’ve already done it and haven’t got the offers you’d hope for. With few exceptions, the Australian property market is pretty tough going right now. Most sellers will find themselves in a buyers market and for the unprepared…and dare I say naive, the whole selling process can be a long and frustrating one. But it doesn’t have to be. Home’s like yours sell every day even if the property market is less than stellar.

I’m a professional home stager/property stylist, and it’s my job to help homeowners like you, to make the most of their home’s most saleable features. On top of that, it’s my job to spend as little money as possible and get a result in a really short time.

So, come with me now, and I’ll show you 20 ways to make your family sized home that much more appealing to the kind of buyer looking to call a place like yours – home.   

One of the first things you should do is consider who your buyer is likely to be. If you’re selling a family sized home, then it’s likely that that’s who you should target. A word of caution: if you’re selling because your place is just too small for family life, then it’s best not to target those same buyers when you sell.

Byt the way, now is the time to come to terms with the cold hard truth that it’s not actually about your family’s needs anymore.family home

1. Get and keep the place clean and tidy, even if it near kills you. If you do absolutely nothing else, clean will not ever fail you.

2. Make sure your place looks fantastic from the kerb. It needs to be the best (or one of) in your street. This is where your place makes that all important first impression, so don’t let it go to waste less house hunters just drive straight past without even slowing down.

3. Pack away most of the kids toys and sports gear. I know it’s a family home you’ve got there, but leaving the stuff around for buyers to see, just says “not enough” storage to them.

4. Make sure bedrooms look like bedrooms (they’re just too valuable not too). House hunters are notorious for not being able to see a bedroom as a bedroom, if that’s not what it looks like when they lay eyes on it for the first time.  

5. Make the most of your built in storage by keeping them mostly clear and tidy. Families need more storage, not less. I’m talking about built in wardrobes, kitchen cupboards, pantries, linen cupboards. When I bought my current family home, the walk-in linen cupboard was a major selling point for me, believe it or not. To this day I think of it as one of my home’s best and most saleable features.

6. Create a fabulous looking ‘master bedroom’ with the emphasis on a quiet, clutter-free parent retreat. The payer of the mortgage wants…needs, a place to escape to once in a while. So, sell that feature.

Uncluttered kitchen7. Kitchen appliances should not only work well, but look good. I remember the time I inspected a family home that didn’t have a working stove or oven. That meant an immediate deduction off the home’s asking price because in a family home, it’s an essential to daily family life

8. De-clutter your kitchen counter tops. Work space is also very valuable. Keep those small appliances to a minimum – no more than two. Even less, if bench top space is at a premium.

9. Clean or replace any dirty or damaged flooring. The most sought after and valuable flooring is timber or laminate. It wears well and is easy to clean. If you’ve got carpet, plain, subdued colours don’t offend the eye.

10. Clear off bathroom vanity tops. Get the make-up, hair brushes and hairdryers put away to allow the buyer a bit of escapism from the throng of daily life.  As a potential buyer, I feel really uncomfortable seeing this stuff in someone’s home. So I don’t hang around.

11. Kids (and some grown-ups) love running their hands over the walls when they go around corners. Address that with a damp cloth and maybe even a coat of paint in the really bad spots. If the kids have drawn on the walls, even if it’s in their bedrooms, fix it up with a new paint job. Steer clear of very bright or very dark paint colours even in the kids rooms if you can.

12. If you’ve got the room, eat in kitchens are very desirable. Even a breakfast bar helps. Just don’t overdo it on the bar stools. If you’ve got the kitchen table and a breakfast bar in the same room, go with one or the other. Not both. It’ll be to tight a squeeze.

13. Make sure all your lights are in perfect working order and that each room has enough task and subtle mood lighting, so each person can do their own thing.

14. Make room for a study or study nook. Lots of people work from home these days and school age kids need a place to do homework.study nook

15. In those rooms where privacy isn’t a concern, allow as much natural light to filter in. Keep your window coverings open. If you’ve got a great garden view (one that’s good to watch over kids at play), consider taking them down.

16. Set up an outdoor entertaining area. A bbq, sitting area and if you can manage it, some kind of shade helps give an ‘outdoor room’ kind of feel.

17. If you’ve got a swimming pool, play on it. At the very least it should be sparkling clean even if it’s not swim season. Pools don’t always add value to property. But if there’s ever a time and place for it to be a positive feature it’s when you want to sell a family home.

18. Have your pets go visiting…someone else for a while. Not everyone’s a dog, cat, rabbit or ferret lover. Some people are allergic to cat hair, or the kids are really nervous around dogs. That means they aren’t likely to want to hang around to complete the full property tour.

19. Tidy up your garage. Garages are prized (and often neglected) in family homes, because they offer a ton more storage space.

20. As proud of your car as you may well be, keeping your driveway clear during inspections or open house. No-one finds that ‘car yard’ look appealing. Keeping it clear makes for far better kerb appeal and increases your yard frontage.

Home Staging Fees – 5 Cost Myths…Busted

Friday, January 8th, 2010

From what I’ve been reading and hearing of late about home staging (mostly called Property Styling here on the Australian real estate scene), it seems there are still some ‘old wives tales’ swirling about regarding how much staging your home for the market really costs.

Chances are you’ve heard many of these phrases (or something similar) yourself. Perhaps you’ve even used them with some of your own clients.money bag

For instance, a phrase that really gets up my nose is this one: “In our local market, it’s the price that sells, so staging isn’t worth the money.” 

And that’s just one. Let’s now take a closer look at it, and a four other myths, surrounding the cost of home staging, that I think are worth busting.

1. “Home staging/property styling is just too expensive for an average home owner like me.”

The truth is that most of the people who use a home staging/property styling service are actually average home owners, with average size and priced homes. Canadian based home stager Debra Gould, from Six Elements says that home staging is perfect for the home owner who wouldn’t normally hire an interior designer. This is absolutely true; both in terms of cost and the decorating results you can expect. While hiring a professional stager usually does require paying a fee upfront for a basic, in home consultation, that fee can be as low as $150 – $250 depending on where you live. The reason? Because professional stagers/stylists make it a priority to help you keep your presentation costs down, so you’re able to preserve your equity.

2. “Staging just means having to pay for a house full of rental furniture or buying all new stuff.”

It really doesn’t. A home stager is happy to help you in using the furnishings you already own. It’s the perfect way to save money on getting your house effectively ready for an upcoming marketing campaign. Most home owners have what’s needed to stage their homes, so hiring in extra pieces isn’t needed. If you find yourself needing to replace some missing pieces, renting is one way of doing it, but if your budget won’t stretch that far, consider borrowing from family or friends, or even buying a few second hand items. On the other hand, if you’d rather buy new, do that, but only if you can make use of those pieces in your new place. But if your ‘for sale’ property is totally vacant, then hiring furniture to make it feel more inviting for your buyers, is way more cost effective than buying what you need new. It is totally possible to hire furniture in for as little as one month. 

3. ”I’ve been told that when it comes to selling property – price is all the buyers really care about, so spending any money on staging is useless.”

You’ll remember that I mentioned this little gem in my introduction. Basing your home’s selling strategy on price alone seems risky to me. It’s next to impossible to separate what you’re paying for, from what you’ll be getting for the money. Look, I’ve bought property before and I’ve inspected a few homes priced below market value in the hopes of using the price, to snag a sale. The tactic still didn’t work. I can tell you, that price wasn’t the most appealing factor at all. So what was? Three words; value for money. All I could see, was reason to shield my wallet from all the shortcomings this property obviuosly had. In the end, I walked away, despite the price. I think Gary Keller, author of the bookShift: How Top Real Estate Agents Tackle Tough Times.‘ nails it with these words;

“Whenever we say price is the number one issue in getting a home sold, what we’re really saying is that its price must match its condition. Price and condition are irrevocably intertwined. Priced right means priced right for what you get and overpriced means overpriced for what you get….Staging a home means showing off what you get in that home in the best possible way, so the seller gets the best possible price.”

4. “It’s best just to get the cheapest consultant I can find.”

Ever bought something -anything, based on price? It almost always comes back to bite you, sooner rather than later. Like anything else home stagers are the same. If you’ve asked for a quote from a local home stager because their work really impressed you, that says an awful lot right there. Ok, so the fee may not be the cheapest on the block. But think of it this way; you were impressed by what you saw. And that’s exactly the same effect you want for your buyers when they come through. Yes, there’s a cost involved, but there’s also (an obvious) value for money here.

5. “Why not just stage it myself and save money?”

Of course you can do it this way. But then, just consider for a moment if this is the best use of your time. Because chances are, it’s going to take you longer. As the home owner you will find it harder to look at your home with a truly unbiased eye. The kind of eye home buyers use. As home owners I think we’re all guilty of not seeing things around the house now, that once bugged the living daylights out of us. Naturally, home buyers don’t miss these things. That said, calling in a stager to give you a proper starting point and some direction, can only be money well spent.

Any thoughts? Do you have any questions about the cost of staging that I haven’t covered?

Are You Making Any of These 20 Decorating Goofs in Your 'For Sale' Property?

Tuesday, December 15th, 2009

As a professional property stylist (or home stager), I get to see a lot of rooms. You see, it’s my job to help home owners from all different backgrounds, (and with different sorts of properties), to get their homes ready for the ‘for sale’ market.

Whilst I do help lots of different people, in different places, I find I’m often helping my home owner friends get a handle on some surprisingly common decorating goofs.

Now, let me just say to you up front, that many of the things on the list I’m about to share with you, aren’t really a big deal for you – when you’re NOT SELLING YOUR HOME. That’s because, when you’re not selling, your house is about your wants and needs.

But, when you are selling, that same property isn’t about you anymore. It’s really about your buyer’s wants and needs. Now that it’s time to sell, these decorating goofs can damage your chances of a better sale without you even realising. Some of them can cost you big bucks if you’re not careful.

With the help of my list of top 20 decorating goofs, you’ll be able to see where you might be going wrong. Once you know what to look for; you’ll be able to make a few changes that will ultimately help you put your (home’s) best foot forward, for a great impression.

1. Poor use of your space. This is all about not defining a room’s purpose and I simply have to say that’s one of my golden rules. Bedrooms should be shown as bedrooms, dining rooms as dining rooms. This is really what buyers want to see. Not your bedroom as a home gym or your dining room as an office or play room for the kids.

2. A look that’s too personal. By too personal I mean a few things, including a room being too formal (AKA uncomfortable), too colourful (AKA a burden to change) or too themed (AKA hard to see past and still a burden to change like in our top picture).

3. A room with too many of your ‘little things’. “It’s the little things.” How sweet. But no – really, you can have too much of a good thing my friends. Pack up most of your nick-knacks, including porcelain roosters or frogs, dolls, stuffed animals and the like. After all they don’t come with the house, do they? Put them away for safe keeping now. In the end it will save you time, and buyers will see more ‘house’ and less ‘you’.

4. Over furnishing a room. My next 4 goofs are closely related, but still separate. Check out the photo of the girls room on this page. Here’s a girl’s bedroom with so much furniture the door can’t be closed – at all. Not only does it make the room feel smaller, but it can even make a buyer wonder if the furniture is in fact holding the door up.

5. Having furniture that is too big for the room. This is the problem with those furniture showrooms; the furniture seems much smaller compared to the room and the other things around it. But when you get it home, it sucks up your space quicker than a vacuum cleaner. Do you think you could live with just one of the 3 seater sofas in the short term to help you open the room up?

6. Poor furniture placement. In my experience this is most common in bedrooms and living rooms. You might even be familiar with furniture layout I like to call the ‘washing machine effect’ see below right for an example. You know when the furniture is lined up against the walls like the spin cycle in your washing machine? It’s far better to bring sofas, coffee and side tables in closer together as they make for much better conversational groupings. If you have a large room like the one at bottom right, don’t spread your sofa and coffee tables out, it looks weird. Instead, consider adding another function to the room like perhaps a dining table or another sitting area. Aim to use the furnishings you already have for this one.

7. Poor traffic flow Grouping your furniture too close together so you can’t get past without bumping into furniture, or having to walk through the middle of a seating area in a passage way are also big goofs. This may not be a problem for you, but what about the agent who needs to bring several people through at once? Very often the agent and his/her buyers will need to move around the same room all at the same time. Take that into account before buyer groups’ start coming through for a look and plan ahead.

8. Competing with your home’s architectural style or location. I can’t stress this enough. If you are selling an igloo, then a seaside decorating theme is unlikely to help you sell your house. Same goes for new builds full of antique furnishings. You’ll only be limiting your buyer pool in a very big way. That’s because buyers in the market for an igloo will expect to see an igloo interior. Keep it simple by being sympathetic to your home’s style and location.

9. Blocking a great view of the outdoors. If you have a great view, show it off. I’ve seen homes by the ocean where overgrown trees and shrubs almost completely blocked the view from the yard or balcony. Buyers had no real idea what was there. You also want to make sure that house hunters can see your place from the kerb.

10. Having your kid’s gear invade almost every room. It’s an easy trap for us parents to fall into. But the reality is it just screams plain old untidy, with an obvious lack of storage. When you’re selling, just keep a few of the kids’ favourite things on hand, have a container that can be easily filled and then stored, without a lot of fuss, in no time at all. Have you got any decorating goofs you’d like to share?

Donna Ross

Great Impressions Real Estate Staging

Sydney and Newcastle

Add Style

Add Value

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Architectural Details That Count In The 'For Sale' Property.

Wednesday, December 9th, 2009

As a professional home stager/property stylist (and a property investor), I’ve seen a lot of homes. All have both positives and negatives. But a lucky few have something I think is really special. Something truly valuable and often unique.

So, if you’ve got any of these glorious built-in features in your home, get to work on showing them off in all their spectacular glory!

Here are my 6 all-time favourite architectural features. fireplace

Fireplace: Be it modern or tradtional, nothing says ‘warm and cozy’ better than a fireplace. Make the most of your fireplace by keeping it maintained (even out of season) and well presented. If it needs a little TLC to make it more of a positive, get right on it.

stairs

 

Stairs: Either modern or traditional, they are a feature you can’t ignore. As you can see, they don’t have to be just a way of getting to the 1st floor. If you’re selling, use them to beckon the buyer to see more.

crown mouldings

 

Crown Mouldings: A decorative finish that adds a special touch of class to any room. Highlight crown mouldings with a gloss finish paint, as shown here.

 

 

 

 

 

windows

 

Windows: Flooding the room with natural light and inviting you to absorb the view. Don’t underestimate their value. Make the most of them when you’re selling by keeping them clean and uncovered, unless privacy is an issue.

period home

 

Period Home: A period home exudes a charm that modern houses can’t keep up with. They have an appeal and finish all their own. Mind you, decorating touches should be ‘complementary’ of the property’s features not ‘faithful’. By that I mean we like the ‘look’ of the turn of the century home, but in a practical sense, few buyers want to live like they did back then. So even in the period home, some upgrades will be expected. 

 

bookcases

 

Built-in Cabinetry: And not just because it looks good, but also because it’s super practical and therefore valuable. Like I always say; you can’t have too much storage.

These are all time favourites features – what are yours?

Donna Ross

Great Impressions Real Estate Staging & Consulting

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Warning: Use These 5 Sure-fire Decluttering Tips At Your Own Risk

Tuesday, December 8th, 2009

If you find yourself with a home that’s currently on the market, or you’re just about to take the plunge and face the property market head on, then it’s quite possible that you’ve at least considered have a good clean out and cutting down on some of your ‘stuff’.

Oh, you won’t hear any argument from me; tips on decluttering your home are a dime a dozen. Usually the information is fairly standard. Cleaning, deciding where to start, what to keep, what to throw out, give away, what to put it in and then where to put. You get the picture – don’t you? If not here’s an article on that side of things you might like.

That’s ok. Stick with them; I dare say you’ll need them sooner or later. I’m hoping to get you to think about this process from a different angle than you’re perhaps used to. We aren’t going to be talking about the nuts and bolts (trust me, you’ll need a container for those), so much here, but the in’s and out’s. We’ll be talking quite a bit about the relationship you have with your clutter.  

I won’t promise you that it’s going to be pretty; I will promise you that it’s going to be completely necessary. Ready?

First things first.

1. Define your clutter (aka clutter physiology)box of clutter

Clutter means different things to different people. To a real estate buyer, the term generally refers to the years of accumulated ‘odds and ends’ that home owners tend to have around them. You can bet that these things are of little use to anyone but the owners themselves. For example; clothing that doesn’t fit, collectables of any kind (yes, of any kind), books, magazines, toys, videos, DVD’s, craft ‘bits’, old birthday cards, presents you have no use for, 100’s of photos, old baby clothes, old shoes, tools and so the list goes on and on. Yet, far too many sellers insist on hanging on to this stuff at sale time. The end result is house hunters feel claustrophobic and stressed.

2. What’s with the clutter? (aka clutter psychology #1)

Ever wondered why you’re hanging on to the things you hang on to? For most people there’s some kind of emotional connection. Guilt, perhaps some whimsy. The very thought of throwing something away causes you anxiety as you imagine part of yourself being lost with that ’special’ piece. For those things that are very special to you, consider starting up a scrapbook, journal or keepsake box. For things like cards an letters you can paste those straignt into your scrapbook and make a few notes about that time. For things like a favourite sweater, or baby outfit, grab your camera and take a photo, then add your photo to your scrapbook. Again, write a few lines to help you and others to remember that time. For those things you’ve collected because you think you’ll have a use for down the track, ask yourself how long you’ve had it. If it’s more than 2 -3 months it’s time to get rid of it.

3. When to Declutter? (aka clutter psychology #2)

We’re talking about the ‘P’ word – procrastination. Putting off today what should be done tomorrow. Only tomorrow never comes. It’s all because you feel overwhelmed. This is where planning comes into it. Break it down into smaller chunks (see our next tip), and then get some help from family or a friend.

pantry4. What are your immediate needs and what would a buyer expect to see in this space? 

Think about the rooms you have and your immediate needs while your house is on the market, and what buyers want to see’. Let’s take the kitchen as an example. You’ll of course need food on hand, and some food preparation and cooking equipment, along with some serving ware. Buyers of an occupied home expect to see these things in a kitchen, and they like to know how they fit into the space.  This leaves things like out of date food, 15 different pots and serving dishes, 4 dinner sets, umpteen drinking glasses, personal papers and anything else rarely uses to be packed away until you move, thrown away or donated. Take this similar ‘what are my immediate needs & what do buyers want to see’ approach to the other rooms in your house.

5. The time factor – tear through like a hurricane or flow like a gentle breeze?

If you intend to sell, then you may have to prepare yourself for the most frenzied de-cluttering weekend you’ve ever had. It can feel a bit like a hurricane in that sense; really intense, but thankfully short.  Just remember your plan and get all the help you can possibly muster. If you’re the procrastinating type, then the ‘gentle breeze’ approach may be the best and least painful way to go. Go room by room or even drawer by drawer if it helps. Take your camera with you as you go and try to make the most of it. And put a time limit on the process. Reward yourself at the end, with some scrapbook time.

Have you got any de-cluttering tips or experiences you’d like to share?

Donna Ross

Great Impressions Real Estate Staging & Consulting

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