Archive for July, 2010

Selling property? Here’s how to keep up with new builds.

Wednesday, July 7th, 2010

 

Unless you’ve been living under a rock you would be well aware that today’s property market is ultra competitive.

Thanks in no small part to there being fewer buyers for more real estate stock. Many sellers have to compete not just with nearby established homes and units, but they’re also up against it in an area full of new home estates (aka ‘new builds’).

Whilst the idea of buying a new build isn’t for everybody, they have an appeal, and very often a price tag that a great many house hunters find hard to overlook.

But what if you now want to sell your (still relatively new), new build? Ahh, never fear. There is hope.

As a professional home stager/property stylist and property investor with a few new builds of my own under my belt, I can tell you that with a bit of forward planning, elbow grease, and a few inexpensive fixes, you can still give the new build competition a run for their money, and attract your fair share of buyers.

Here are my top 10 tips to help you do just that.

1. Clean. Nobody truly fancies the idea of a used bathroom. Think along the lines of ‘hotel’ room clean and you won’t go wrong.

2. Declutter. Why do you think display homes seem so big and spacious? Because they aren’t full of your stuff, that’s why! Do yourself a favour and start packing up now. After all – you’re moving!

3. Keep your home maintenance up to date. Things like damaged or stained flooring, dodgy door hinges, peeling paint, stained concrete, unkempt lawns and gardens will send house hunters running towards new builds quicker than you can say “care to make an offer?” Show buyers that your place is pristine and cared for.new build

4. KERB appeal is KING.  Ever seen a display home with anything less than outstanding kerb appeal? No, neither have I. Get on it. Clean, tidy, with a little colour is the way to go. It’s now time to lose any garden gnomes, naked statues, or vintage farm equipment.

5. Keep your wall colours understated and neutral. You may have painted to put your own stamp on your home (who doesn’t?), but all to often this won’t help you sell. The deliberate use of inoffensive, subtle wall colour is just one reason a display home has such huge buyer appeal, from retirees to first home buyers.

6. Stick with more modern furnishings that are in good condition. You will not see scruffy, 15 year old sofas, or anything else for that matter in display homes. If it’s looking a bit tired or even outdated, it’s time to renew, replace or maybe even borrow if you need to freshen your decor.

7. Add some new ‘bling’. By this I mean look at your home’s tap ware, door handles, light switches and light fittings. Check out a display villages near you to see what the latest trends are. Then head down to a local hardware store and get an inexpensive version for those key rooms in your house. This will help buyers feel as though they’re getting a little bit more bang for their buck than they would with a brand new home or unit.

outdoor area8. Give buyers a reason to go outside. This is where a more established home like yours has a serious advantage. Most new builds have very little by way of landscaping. So, if you can add something that they haven’t got, you’re gonna jump way up the ‘for sale’ property ladder. Consider adding a very simple paved area for an outdoor table and chairs with an umbrella (borrow the furniture if you need to)  for shade and a few potted plants to soften the hard edges.  But I warn you – don’t go overboard. Quite frankly, this is not the time to put in that swimming pool. Keep it low cost and keep it simple.

9. Play up your location. Does your place have a nice view or are you on a quiet street? What school zone do you fall into, can you walk there, and are you near a park or a local store? Have you got a better view or aspect than other homes in your area. Look around you. Why did you buy there to begin with, what will you miss about when you’re gone?

10. Don’t discount inclusions or terms. The big developers offer bonuses pretty regularly and you can too. They don’t have to be big. I got $5000 more for my house because the husband fell in love with the TV and the wife wanted the mirror in the hallway. On a larger scale I once had a buyer ask our selling agent if we’d be willing to negotiate our boat as part of the deal. You can aslo be open on terms of sale. For instance, some buyers need a longer settlement than the standard 42 days and are prepared to pay more for that peace of mind. If that works in with your own needs, it may be worth considering.

So you see when you stop and think about it, you can keep up with the new builds popping up all over the place. There’s no denying it takes a little effort and perhaps it means investing a little up front. Still, it can pay off handsomely.

Selling a house with a pool – 10 easy ways to make it one of your home’s best assets

Monday, July 5th, 2010

 

So, you’ve got a property to sell and it’s got a swimming pool. Pools can be a tricky sell. Not impossible, but it’s unlikely that the pool will be what motivates prospective buyers to buy, especially if you’re selling in the cooler months of the year.

Still though, all hope is not lost. As a professional home stager (often call a property stylist in Aussie real estate circles), it’s my job to make the backyard swimming pool really count at ‘for sale’ time.

Here are 10 of the fastest and simplest ways I know that will make your swimming pool one of your property’s best assets.

1. Think of it as another room in your house. And like any room in the for sale property, it should be sparkling clean and user friendly, with just a dash of style

2. Add shade. Given the location of most backyard pools – in full sun, shade is essential. It makes the area look and feel comfortable and helps potential buyers to imagine themselves spending many hours poolside. There’s no need to spend a bundle, just add an outdoor umbrella or shade sail for instant shade.

3. Create a dining area. Does luxury get any better? What could be better than a meal and a cool drink on a warm summer’s day, surrounded by family and friends?

4. Make it safe. This is a no brainer. Make sure that pool fencing and gates are all in good condition and in perfect working order.

5. Add some greenery. Add a little greenery and colour in either pots or in ground plantings to help to soften some of the hardness of the pool edges. Choose plants that are strong enough to cope with the harshness of the hot poolside environment.

6. Add soft seating for just lounging around. This is about making the area feel like another room in the house, so make it easy to relax in. Face sun lounges towards the house, unless the pool is draped in an otherwise fantastic view.

7. Add storage. Anyone who’s got a pool will tell you, that you tend to accumulate a lot of stuff. A place to put it is an essential ingredient to promoting the positive aspects of having a house with a pool. Pack away the pool toys, cleaning equipment and anything else not in use. You can have a basket poolside for a few beach towels.

8. Uncover it and turn on the power. These days lots of pools have covers on them to prevent water loss and debris from getting in. That said, if your pool is covered, take the cover off, then switch on your filter or water feature. We humans are attracted to moving water.

9. Add a pool house or cabana. I realise this may be a big ask, but hear me out. Providing a pool house would be one heck of a way to stand out from the competition and will instantly turn the swimming pool into an all seasons living zone. You can even find ready built pool houses (or something that could be used as one) in kit form at your local hardware or online.

10. Sell when it’s warmer. Look, don’t get me wrong, the best time to sell is when it feels right for you. But if you at all can, there’s no easier time to sell the benefits of having a swimming pool to potential buyers than on a warm summer day. But even if a summer sale isn’t right for you, any of the above hints will put you well ahead of the competition.

Have you got any pool tips you’d like to share?

1 Month to sell your house – Choose your weapons

Monday, July 5th, 2010

How would you do it? Would you do it any differently?

I recently stumbled upon a blog post by ProBlogger’s Darren Prowse. His blog post ponders the question ‘If you had only 1 month left to blog…’

It got me to thinking ‘If I had just 1 month to sell my house what would I do?’
For me the answer is simple – not a single thing.

As a real estate investor myself, whenever I’ve decided to sell and move on I’ve always approached the selling process with a ‘go hard or go home’ kind of attitude. Doing it any other way had never occurred to me.

I’ve got a friend who’s home is fast approaching its 5th month on the market with the 2nd selling agent. I can see the strain of it on her face now. As much as I sympathise with her situation, there’s no way that’s gonna happen to me. I cannot bear the thought of living with the inconvenience of selling for longer than is absolutely necessary.

My agent and I have always had a strategy. It’s called competitive pricing, excellent presentation and great marketing. Simple – yes, effective – absolutely.

So, it’s up to you. You’ve got just 30 days to sell your property and with that sale will come world peace. What’s your strategy?

How do you see yourself marketing it?

What about pricing?

Presentation – would you still take the ‘sell it as is’ approach?

Naturally it begs the question – why not do it this way all the time?